Is It Really About The Broadcaster?

Why do so many broadcasters make it all about them?

Last week, during the Packers-Niners playoff game, they threw it down to sideline reporter Erin Andrews as the second half was about to begin.

She started, “Well I just talked with coach Jim Harbaugh, who told me….blah blah blah…”

Why is it about her? Why not just say, “Coach Jim Harbaugh just said….”

Fans are watching to see the game and hear about its participants.

Of course you talked to him, but we don’t care. After all, it’s your job.

Some broadcasters just like you to know that they were just talking to an NFL coach.

Many broadcasters, like Andrews, simply fall into the lazy habits of the pack.

Successful, secure sportscasters try to cut to the chase and leave themselves out of it.


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