A mother recently told me this about her teenage daughter. Aside from being quite scary, this also gives us a great insight into he psyche of the younger generation of professionals, and broadcasters.
Technology is a terrific way to create, build and expand your brand as a broadcast professional. Sports broadcasters are able to network and share like never before. This is not just a good thing, but a GREAT thing for building your broadcasting career!
Don't think for a moment, however, that you can lay at home on the couch and "virtually" network your way to the sports broadcasting career of your dreams. For this, you'll still need good old-fashioned people skills. You know, those communications abilities you paid the school tens of thousands for. Just ask our friend, Dan Miller. His advice for landing that dream job is priceless.
New technological advances are wonderful for building and growing your sportscasting business, but don't be fooled into believing this alone is enough. You still must get out there and make it happen. And that means flipping off the phone and getting out there with real people.